We are merchandise pioneers

We seek the best solutions in the industry for the benefit of you and the environment – and aim to become the greenest and most responsible merch studio in the world.

WHAT WE BELIEVE IN

The values

LONGEVITY

We believe that longevity is not just about physical durability but also emotional. By designing products that last and people love to wear out, we are contributing to a deeper level of sustainability.

TRANSPARENCY

We believe in playing with open cards and being upfront about any issues that may arise.

OPINION

We have an attitude to the things we do and we are not afraid to express our opinions, whether they are positive or negative.

COPENHAGEN MERCH STUDIO

Copenhagen Merch Studio, which was founded by Esben Licht, pioneers high-quality merchandise, aiming to reduce consumption by crafting durable products. We envision an industry where quality and technology set new standards, fostering longevity and sustainability.

The method

01. MERCHANDISE PURPOSE

Why are you making merchandise?
When we know your purpose we can present you with the right products and solutions.  

02. BRAND IDENTITY

Who is receiving the merchandise?
Knowing the target group will help us decide design and products.

03. CURATED PRESENTATION

We give a presentation with different solutions for you to consider. Not only designs but also supply chains and certifications.

04. DESIGN ADJUSTMENTS

Together we make adjustments and samples to make sure that we create the perfect collection.

05. GO TO PRODUCTION

Mockups and information is sent to suppliers, and production will begin.
We´ll confirm the delivery date.  

06. USE AND USE AND USE...

The use phase is where true sustainability lives. It is also where the true value is added. People should love, use and wear the merchandise into pieces.