We are merchandise pioneers

We seek the best solutions in the industry for the benefit of you and the environment – and aim to become the greenest and most responsible merch studio in the world.

COPENHAGEN MERCH STUDIO

Copenhagen Merch Studio, which was founded by Esben Licht, pioneers high-quality merchandise, aiming to reduce consumption by crafting durable products. We envision an industry where quality and technology set new standards, fostering longevity and sustainability.

Our mission extends beyond mere merchandise; it’s a commitment to reshaping consumption habits for a greener future. By prioritizing durability and eco-conscious practices, we lead by example, advocating for responsible consumption. Our vision sees every purchase as a positive contribution to the environment, redefining the industry’s landscape towards sustainability.

Esben Licht

THE VALUES

LONGEVITY

We believe that longevity is not just about physical durability but also emotional. By designing products that last and people love to wear out, we are contributing to a deeper level of sustainability.

TRANSPARENCY

We believe in playing with open cards and being upfront about any issues that may arise.

OPINION

We have an attitude to the things we do and we are not afraid to express our opinions, whether they are positive or negative.

THE TEAM BEHIND 

Esben Licht
CEO and Founder

el@cphmerchstudio.com

Lars Rosenmejer
Sales support and Operations

lr@cphmerchstudio.com

Esben Galsgaard
Webshop and Workshop Lead

eg@cphmerchstudio.com

Helene Galliano
Key Account and Head of Sourcing

hg@cphmerchstudio.com

Greta Lancini
Graphic Lead

gl@cphmerchstudio.com

Cæcilie Negendahl
Key Account and Sales

cn@cphmerchstudio.com

Klaus Lundstørm
Sales Support and Production

eg@cphmerchstudio.com

Nathalie Risvig Hansen
Sales and Relations

nrh@cphmerchstudio.com

THE METHOD

01. MERCHANDISE PURPOSE

Why are you making merchandise?
When we know your purpose we can present you with the right products and solutions.  

02. BRAND IDENTITY

Who is receiving the merchandise?
Knowing the target group will help us decide design and products.

03. CURATED PRESENTATION

We give a presentation with different solutions for you to consider. Not only designs but also supply chains and certifications.

04. DESIGN ADJUSTMENTS

Together we make adjustments and samples to make sure that we create the perfect collection.

05. GO TO PRODUCTION

Mockups and information is sent to suppliers, and production will begin.
We´ll confirm the delivery date.  

06. USE AND USE AND USE...

The use phase is where true sustainability lives. It is also where the true value is added. People should love, use and wear the merchandise into pieces.

MERCHANDISE THAT ADDS VALUE

Not sure which product fits for your brand?

Answer 6 questions and receive our recommendation on how to create the right merchandise for your needs.

Adding value to your brand test illustration